• Do you want more business?
• Are current enquiries few and far between or just plain crap?
• Feel like marketing is one of things you know you should do?
• ...but you simply don't have the time...
Sound familiar? Well, let us help.
MARKET STREET is our kick-starter option for your marketing planning. It’s ideal for businesses who recognise the need for a cohesive marketing strategy and a step-by-step plan from which to work. You’ll have a made-to-measure action plan, aligned to your business’ objectives which will ultimately increase sales. Yay!
Our 3 step programme includes (in brief):
STEP1: MARKETING AUDIT
Every journey needs a starting point. The audit will help us and you to understand where you currently are. We will scope out:
• target audience
• market position
• marketing activity
• client experience
• SWOT Analysis
STEP 2: MARKETING STRATEGY
Once we know where you’re at and where you want to go, we can look at how to get you there. We’ll draft a strategy and a rolling action plan which will include:
• SMART Objectives
• Marketing mix (7ps)
• Marketing toolkit
STEP 3: COMMUNICATION PLAN
So we’ll have the research and the strategy – now it’s time to map that out across the year!
• Calendar of communication
• Action plan
So, what's in it for you?
• You’ll have a set of working documents to base activity on, so making decisions will be quicker;
• Having a plan will save you time and money. Clear objectives make it easy to focus so effort, time and money isn’t wasted on the wrong things;
• Opportunities may arise that were previously unthought of, or deemed unachievable – your plan can address how to target these opportunities and generate sales.
Want to know more?
All the best plans start with a chat – over the phone, over a coffee, or over a (even better) beer. Within a few weeks, we can have you on back on the road!
Call Julie on 0131 447 8613 or email to arrange a time that suits.