It's been a BIIIIIG secret at Steps Towers for a few months but today, we can reveal we've been working on the brand identity for the much-loved institution, The Sick Kids Friends Foundation – Now known as Edinburgh Children's Hospital Charity! Working with them, we've created an evolved identity, that gives a nod to their heritage. Extensive research was undertaken, testing the name, the motif options, the strapline – everything! We hope you like it, as much as we've enjoyed working on it. Client story to follow, once we've got all the photos back!

For more info on the change, visit