It's been a BIIIIIG secret at Steps Towers for a few months but today, we can reveal we've been working on the brand identity for the much-loved institution, The Sick Kids Friends Foundation – Now known as Edinburgh Children's Hospital Charity! Working with them, we've created an evolved identity, that gives a nod to their heritage. Extensive research was undertaken, testing the name, the motif options, the strapline – everything! We hope you like it, as much as we've enjoyed working on it. Client story to follow, once we've got all the photos back!
For more info on the change, visit https://echcharity.org/who-we-are/our-new-name